Unveiling the Key to Success: The Untold Importance of Customer Satisfaction I. Introduction Customer satisfaction is a vital aspect of any successful business. It refers to the degree of contentment a customer experiences after utilizing a product or service. In today’s competitive marketplace, where customers have abundant choices, satisfying their needs and expectations has become paramount. A. Definition of Customer Satisfaction Customer satisfaction can be defined as the positive emotional state that arises when a customer’s expectations are met or exceeded through a product or service. It goes beyond mere transactional fulfillment and encompasses the overall experience, including pre and […]