What are Insurance Leads? Insurance leads are potential customers who have expressed interest in purchasing insurance products or services. These leads can come from various sources, including online inquiries, referrals, and events. Understanding what constitutes an insurance lead is essential for agents and agencies looking to grow their client base and enhance their sales strategies.Leads can be categorized based on their quality and intent: Cold Leads: Individuals who have not expressed interest in insurance but may be targeted through marketing efforts. Warm Leads: Prospects who have shown some interest, such as filling out a form or requesting a quote. Hot Leads: […]